Google to penalize ad heavy websites
Matt Cutts has recently announced on Pubcon that websites with heavy ads may be penalize in near future with some kind of algorithm change again.
Sounds scary? It’s funny how Google hates people who make making money from the internet. Penalizing sites with low quality content makes sense however advertisements are the main source of income for a lot of web related companies.
It’s ironic how Google in trying to convince publisher to put more Adsense on proper placement while on other hand discourages too much Advertisements ? A lot of bloggers and big websites are actually relying ton advertising revenue and placing Google ads on top fold. Google is making billions out of Adsense which is their bread and butter, some Google owned sites are literally covered with ads , let’s see how Google deals with this tricky situation.
This is the recommendation from Google Adsense on ads placements
http://adsense.google.com/support/bin/answer.py?hl=en&answer=1354747&ctx=as2&rd=1
All other things being equal, ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.